Mission

Delivering Quality Products to All Australians

Focus' reputation is in it's products. We stand behind the quality of our range and our goal is to always have products that beat the competition in their effectiveness and reliability. Additionally we back our products with the best technical advice and training through a trained professional pool shop and service business dealer network.

Professional
Service

Providing professional service is fundamental to Focus operation. Focus excels with personal and friendly support from order placement to delivery.

Dealers can also access an experienced technical team to aid with pool and spa enquiries of any nature ensuring the Focus network can pass on a better product to the end user.

Modern
Marketing

Focus delivers modern marketing resources and strategies to its dealer network. Through the instore (the retail support program), Focus provides consultants with resources on shopfront design, targeted marketing and sales strategies.

Additionally Focus has a range of unique consumer friendly systems to help promote the benefits of working with trained pool and spa professionals. These include unique packaging, simplified product application and seasonal promotions.

Research & Development

In an ever-changing industry there demand for new and improved products. Focus regularly reviews products and develops innovative solutions to match Australian conditions.

With ready access to a number of industrial scientists, industrial designers, software developers and analysis technology providers, Focus quickly delivers new technology to its dealer network.

Environmental
Care

Focus is passionate about water and helping pool and spa owners "get the balance right" through the WaterEarth environmental initiative.

Focus believes that pool owners can maximise their swim time, reduce their maintenance time and minimizing their pool's impact on the environment through professional advice. This advice delivers to owners correct water balancing techniques, efficient and effective sanitation and the reduction of water wastage.