Focus Products

Advancing the Australian pool and spa industry

Focus, an Australian owned company, brings an industry leading range of solutions for the pool and spa market. Our mission is simple: deliver value, integrity, service and innovation in all we do. It is our dedication to this goal that sees Focus deliver high performance pool and spa care products that are second to none.

Our passion

We’re passionate about every drop of water in pools around Australia. Making sure they’re perfectly balanced so pool owners can just relax and enjoy a good swim. We’re excited about our independent dealer network of Australian pool and spa businesses and service people. We make sure they’re fully trained giving the best advice based on our extensive technical knowledge to their customers.

Our history

Focus Products has been used in Australian pools since 1991 when it first started distributing pool chemicals to a few Queensland stores. Since that time Focus has grown to service a huge network of independent pool and spa stores right around the country. Over those 19 years Focus has expanded it’s line of chemical products to handle most water care issues from water balance to preventative treatments. In 2008 Focus introduced a stylish range of pool equipment under the Noria brand. The Noria product lines perfectly compliment the Focus chemical range and are fast becoming the brand of choice for high performance pool equipment.